Conference peers 20 years into Broadway's future

In this Jan. 19, 2012 photo, a Broadway street sign is seen in Times Square in New York. Leaders in entertainment, academics and marketing gathered Monday, Jan. 23, to peer into their crystal balls and try to predict what Broadway will look like in 2032. (AP Photo/Charles Sykes)

In this Jan. 19, 2012 photo, a Broadway street sign is seen in Times Square in New York. Leaders in entertainment, academics and marketing gathered Monday, Jan. 23, to peer into their crystal balls and try to predict what Broadway will look like in 2032. (AP Photo/Charles Sykes)

In this Jan. 19, 2012 photo, billboards advertising Broadway shows are seen in Times Square in New York. Leaders in entertainment, academics and marketing gathered Monday, Jan. 23, to peer into their crystal balls and try to predict what Broadway will look like in 2032. (AP Photo/Charles Sykes)

In this Jan. 19, 2012 photo, a theatergoer buys Broadway tickets at the Times Square TKTS discount ticket booth in New York. Leaders in entertainment, academics and marketing gathered Monday, Jan. 23, to peer into their crystal balls and try to predict what Broadway will look like in 2032. (AP Photo/Charles Sykes)

NEW YORK (AP) ? Leaders in entertainment, academics and marketing have gathered to peer into their crystal balls and try to predict what Broadway will look like in 2032.

Speakers at the one-day inaugural TEDxBroadway on Monday included Jujamcyn Theaters president Jordan Roth, "Sleep No More" producer Randy Weiner, former Lincoln Center Director Gregory Mosher, Citibank's social media strategist Frank Eliason and author Juan Enriquez.

Topics covered everything from Broadway's aging audience, its fragmented ticketing systems, poor experiences in theaters, the power of social networks to harness fans and the need to attract talent.

TEDx events are independently organized but inspired by the nonprofit group TED ? standing for Technology, Entertainment, Design ? that started in 1984 as a conference dedicated to "ideas worth spreading."

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Online:

http://www.goldstar.com/tedxbroadway

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-01-23-Theater-TEDxBroadway/id-9918ddecb6244752a33f6d51fb3d4830

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