E-Commerce World: Online Content and Media

1. Which of the following is not a current trend in online content? A) The annual growth in the Internet audience outpaces all other media. B) Technology enables Web-based music, news, and entertainment to be available anywhere via mobile smart phones. C) The Internet adopts a traditional media business model: "free content" in exchange for viewing ads. D) Newspapers and magazines discover that the growth in online advertising is sufficient to replace lost advertising revenues being experienced by their traditional print products? Skill:? AACSB: Reflective Thinking 2. Which of the following online newspapers charges readers a subscription fee? A) New York Times??????? B) Los Angeles Times C) Washington Post??????? D) Wall Street Journal Skill:? AACSB: Reflective Thinking 3. Internet media time is growing at approximately ________ percent per year. A) 5???????????? B) 10 C) 25?????????? D) 50 Skill:? AACSB: Reflective Thinking 4. Which of the following three forms of media account for over 80 percent of the hours spent consuming media? A) television, radio, and the Internet B) television, magazines, and the Internet C) the Internet, radio, and newspapers D) television, the Internet, and newspapers Skill:? AACSB: Reflective Thinking 5. The average American adult spends almost ________ hours a year consuming media of various types. A) 500?????????????????? B) 1000 C) 4000???????????????? D) 8000 Skill:? AACSB: Reflective Thinking 6. Which of the following generates the largest share of media revenues? A) entertainment????????????? B) television C) newspapers??????????????? D) radio Skill:? AACSB: Reflective Thinking 7. Which of the following are the top three producers of media revenues? A) television, consumer Internet, and newspapers B) television, consumer Internet, and home video C) television, radio, and consumer Internet D) television, home video, and radio Skill:? AACSB: Reflective Thinking 8. The online paid content audience is growing at about ________ percent a year. A) 16??????????????????? B) 26 C) 46??????????????????? D) 56 Skill:? AACSB: Reflective Thinking 9. Which of the following is an example of technological convergence? A) iPhone????????????? B) cell phone C) mp3 player???????????????? D) stereo Skill:? AACSB: Reflective Thinking 10. All of the following are aspects of content convergence except: A) language.????????? B) design. C) production.??????????????? D) distribution. Skill:? AACSB: Reflective Thinking 11. Which of the following occurs first in the process of media convergence? A) media integration??????? B) media migration C) media transformation? D) media maturity Skill:? AACSB: Reflective Thinking 12. The merger of AOL and Time Warner is an example of ________ convergence. A) technological????????????? B) content C) industry??????????? D) industry and technological Skill:? AACSB: Reflective Thinking 13. Which of the following media companies owns MySpace.com? A) AOL/Time Warner???? B) Viacom/CBS C) Disney/ABC?????????????? D) News Corporation Skill:? AACSB: Reflective Thinking 14. A Hollywood film production company that creates a Web site that contains free content about its forthcoming movies is using which type of revenue model? A) subscription?????????????? B) pay-per-view C) advertising????????????????? D) marketing Skill:? AACSB: Analytic Skills 15. Newspapers have historically used which of the following revenue models? A) marketing?????????????????? B) subscription C) advertising????????????????? D) pay-per-view Skill:? AACSB: Reflective Thinking 16. Rhapsody.com uses which of the following online content revenue models? A) advertising??????? B) subscription C) marketing????????? D) pay-per-download Skill:? AACSB: Reflective Thinking 17. Salon.com uses which of the following revenue models? A) marketing?????????????????? B) advertising C) pay-per-view????????????? D) mixed Skill:? AACSB: Reflective Thinking 18. Which of the following is the most common revenue model used by online content publishers? C) pay-per-view/pay-per-download Skill:? AACSB: Reflective Thinking 19. Which of the following is not one of the factors required to charge for online content? A) multiple delivery methods D) high perceived net value Skill:? AACSB: Reflective Thinking 20. Which of the following is not a major contributing factor to net value? A) providing instantaneous, online access to information B) providing large, searchable historical archives C) enabling consumers to move online information to other documents easily D) offering variety of subscription models Skill:? AACSB: Reflective Thinking 21. Hoover's Online primarily uses which of the following revenue models? A) advertising??????? B) pay-per-view/pay-per download C) subscription????? D) marketing Skill:? AACSB: Reflective Thinking 22. Which of the following is not a major inhibiting factor in the growth of online content? A) streaming quality of video B) costs of migrating content for online delivery C) conflicts with distribution channels Skill:? AACSB: Reflective Thinking 23. The AAC file format prevents more than ________ CD burns of a song. A) one?????????????????? B) five C) seven??????????????? D) ten Skill:? AACSB: Reflective Thinking 24. Which of the following companies was embarrassed when its new DRM software created a problem that allowed hackers to exploit the operating system of the computer? A) Apple ????????????? B) Sony BMG C) Microsoft?????????????????? D) Adobe Skill:? AACSB: Reflective Thinking 25. There are approximately ________ online newspapers in the world. A) 1,000??????????????? B) 5,000 C) 10,000??? D) 20,000 Skill:? AACSB: Reflective Thinking 26. Which of the following online newspapers has the most monthly unique visitors? A) Newsday????????? B) Wall Street Journal C) New York Times??????? D) Washington Post Skill:? AACSB: Reflective Thinking 27. The ratio of print revenue to online revenue per customer in the newspaper industry is about: A) 10:1.???????????????? B) 30:1. C) 60:1.???????????????? D) 100:1. Skill:? AACSB: Reflective Thinking 28. As newspapers transform their content for the Internet, becoming interactive, multimedia platforms, the most significant change in content is: A) timeliness.????????????????? B) fine-grained search. C) RSS feeds.???????????????? D) premium archived content. Skill:? AACSB: Reflective Thinking 29. Who was the first major fiction writer to create an e-book-only volume of a new work? A) Tom Clancy?????????????? B) Stephen King C) Dan Brown???????????????? D) Michael Crichton Skill:? AACSB: Reflective Thinking 30. An e-book that is stored on a publisher's server and for which purchasers pay a fee for reading on-screen is an example of a ________ e-book. A) Web-accessed??????????? B) Web-downloadable C) print-on-demand???????? D) custom-published Skill:? AACSB: Reflective Thinking 31. Which of the following offers the largest library of downloadable e-books as of 2008? A) NetLibrary????????????????? B) Questia C) Amazon??????????? D) Wikibooks Skill:? AACSB: Reflective Thinking 32. Which of the following attracts the highest per capita spending? A) video games?????????????? B) movies C) trade books??????????????? D) recorded music Skill:? AACSB: Reflective Thinking 33. Online e-book sales in 2008 were approximately: A) $500,000.?????????????????? B) $50 million C) $500 million.?????????????? D) $5 billion. Skill:? AACSB: Reflective Thinking 34. Which of the following is not an advantage of e-books, compared with traditional published works? D) reduced transaction costs for the user Skill:? AACSB: Reflective Thinking 35. What is the primary e-book revenue model? A) advertising????????????????? B) subscription C) pay-per-download????? D) marketing Skill:? AACSB: Reflective Thinking 36. xLibris is an example of a(n): A) e-book technology developer. B) traditional publisher. Skill:? AACSB: Reflective Thinking 37. Which of the following is not one of the four technology-based difficulties slowing technology convergence of books with the Internet? C) lack of cross-platform standards D) lack of reader devices Skill:? AACSB: Reflective Thinking 38. ________ is a specification for representing the content of e-books that is based on HTML and XML. A) OED??????????????? B) OEB C) E-Ink??????????????? D) ONIX Skill:? AACSB: Reflective Thinking 39. ________ is the creator of the most common format for e-books. A) Microsoft?????????????????? B) IBM C) Adobe????????????? D) Palm Skill:? AACSB: Reflective Thinking 40. All of the following are screen display technologies for e-books except: A) ONIX.????????????? B) Clear Type. C) Cool Type.??????????????? D) E-Ink. Skill:? AACSB: Reflective Thinking 41. All of the following are e-book formats except: A) OEB.??????????????? B) PPT. C) PDF.??????????????? D) TK3. Skill:? AACSB: Reflective Thinking 42. Which of the following has developed DRM software that encrypts content and provides a separate key for each work purchased that is based on the serial number of the PDA? A) Adobe????????????? B) Microsoft C) MobiPocket?????????????? D) TK3 Skill:? AACSB: Reflective Thinking 43. All of the following statements about CNET Networks are true except: A) CNET's rapidly growing revenues have resulted in a tremendous growth in stock price. B) CNET Networks began as a television production company. C) CNET Networks provides most of its content for free. D) CNET Networks is rapidly expanding its operations in foreign markets. Skill:? AACSB: Reflective Thinking 44. Which of the following is largest producer of revenues in the entertainment industry? A) radio ?????????????? B) television C) films????????????????????????? D) video games Skill:? AACSB: Reflective Thinking 45. Which of the following forms of online entertainment is expected to generate the most revenue in 2012? A) online video???????????????????????? B) online games C) online music downloads?????? D) Internet radio Skill:? AACSB: Reflective Thinking 46. Which of the following forms of online entertainment currently produces the greatest amount of revenue? A) online music downloads?????? B) online video C) online TV??????????????????????????? D) Internet radio Skill:? AACSB: Reflective Thinking 47. Which of the following forms of online entertainment produces the least amount of revenue? A) online music downloads?????? B) online video C) online TV??????????????????????????? D) Internet radio Skill:? AACSB: Reflective Thinking 48. Music download Web sites offer: A) high user control and high user focus. B) high user control and low user focus. C) low user control and high user focus. D) low user control and low user focus. Skill:? AACSB: Reflective Thinking 49. Traditional media programming offers: A) high user control and high user focus. B) high user control and low user focus. C) low user control and high user focus. D) low user control and low user focus. Skill:? AACSB: Reflective Thinking 50. Which of the following offer Internet downloads of contemporary feature-length films? A) Movies.com and CinemaNow B) Movielink and CinemaNow

Skill:? AACSB: Reflective Thinking

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